Specialist,
Marketing – Outdoor
Company: IMPLUS FOOTCARE, LLC
Employment Status: Full Time
Department: Marketing – Accessories Division
Reports To: Director, Marketing
Regular Hours Worked: Minimum 40 - 45 hours per week
Job Description:
- Under the direction of the Marketing Director:
- · Strategically execute a global brand marketing strategy utilizing both external and internal resources
- · Plan and manage all aspects of on-site activation at tradeshow / sampling / direct consumer contact sales events, including follow up
- · Assist the Manager & Director in the overall marketing planning process, including future trends and areas for improvement to maximize presence in existing, new and emerging markets / networks
- · Develop and initialize in-store displays, merchandising materials, and collateral / training materials, in concert with brand / product sales teams
Essential Duties and Responsibilities (Other duties may be assigned.)
- Under the general direction and guidance of the Director:
- · Assist in developing marketing strategies for specified brands
- · Support brand relationships with 3rd party agencies in PR, event activation, and social media
- · Build and engage brand community with compelling original and sourced content
- · Engage and develop partnerships / sponsorships
- · Provide input to develop and execute creative advertising plans to targeted publications
- Execute plans for brand presence on all digital mediums, including e-commerce and social
- · Work with sales teams to develop sales collateral and training materials
- · Assist in the development and coordination of in-store collateral and POP displays
Accountability:
- · Point of contact for all brand related marketing events / opportunities
- · Support multiple departments
- · Increase industry and market product visibility resulting in increased sales market share
Minimum Qualifications:
- · Bachelor’s degree from an accredited four year university or college, preferably in marketing, communications, business administration or related field
- · Minimum 2 years marketing/sales/coordination – concentration on brand(s) strategy/planning/positioning/new product launch
- · Multi-media planning experience (print/social/online)
- · Product show / event / sponsorship planning & activation
- · Familiarity with MS Office suite, including MS Word, Power Point, Excel, Outlook (office automation)
- · Demonstrated presentation skills
- · Ability to travel
Minimum Mental Abilities
- · Ability to interpret / analyze trends and written reports
- · Ability to understand and execute written / verbal instructions
- · Demonstrated ability to communicate effectively with retailers, sales representatives and customers
- · High school level mathematical ability, including percentage analysis and trends
- · Knowledge of public presentation preparation
Minimum Physical Abilities (with or w/o reasonable accommodation)
- · Predictable attendance at the Company HQ in Durham, NC
- · Able to perform standard computer keyboard functions
- · Ability to see / read standard 15” computer screen
- · Ability to sit / stand for extended periods of time
- · Lift / move objects weighing up to 50 lbs. associated with standard office environment equipment and project/sales demonstration displays
- · Ability to travel independently utilizing public transportation
Job Environment/Working Conditions
- · Standard, executive office environment located at the Implus LLC Corporate office location
- Potential travel of a minimum of 10%
Preferred Knowledge / Skills / Abilities
·
Previous experience in wholesale / distribution
If interested,
contact:
Greg Stryker
Director of
Marketing
Implus LLC
919-282-1001
