Social Media and Digital Marketing
Specialist
Job Description
Essential
Duties
●
Manage and
produce content for social media accounts:
Facebook, Twitter, Instagram, YouTube and the NAU Campus Recreation
website.
●
Collaborate
with Campus Recreations programs:
Aquatics, Intramural Sports, Sport Clubs, Outdoor Adventures, Fitness
& Wellness, Challenge Course, Climbing Wall, Informational Recreation and
Member Services to develop and promote events, services and community.
●
Utilize
department marketing calendar to create a monthly social media plan that is
organized in Hootsuite. The social media
plan includes balanced representation across Campus Recreation, increased
engagement within online presence while producing original content following
brand standards.
●
Work with
Assistant Director to analyze key performance indicators such as: audience growth, profile and engagement,
content reach, etc.
●
Assist with
marketing efforts and other duties as assigned.
●
Ensure that
social media post and messaging use inclusive language and represent Campus
Recreation and NAU respectfully and with integrity.
Experience
and Knowledge Desired
●
Communications/Marketing
or related degree is welcome but not required with relevant work experience.
●
Documented
work experience in social media or marketing.
●
Effective
writing skills and keywording toward perspective audience.
●
Displays
in-depth knowledge and understanding of social media platforms.
●
Experience
with Photography, Videography, and Graphic Design.
●
Adobe Suite
(Illustration, Premiere Pro, Photoshop, InDesign, etc.)
●
Working
knowledge of print and digital formats (native files, JPEG, TIFF, EPS, PDF, MP4, MOV, AVI, etc.).
●
Knowledge of
copyright and plagiarism laws/ethics.
Qualifications
Desired
●
Social and
digital media knowledge and technical skills.
●
Excellent
interpersonal skills.
●
Creative.
●
Implement
fresh and innovative ideas.
●
Sport and
fitness background.
●
Strong
communication skills across a variety of mediums.
●
Ability to
prioritize workflow weekly, monthly and per semester.
Requirements
●
Enrolled as a
full-time undergraduate student at NAU with a GPA of 2.5 or better.
●
Minimum
one-year commitment.
●
Must be able
to work 10+ hours per week, at varying hours, but not conflicting with classes.
●
Access to a
DSLR camera/video and lenses and other related equipment (high quality iPhone).
●
Attend
meetings: staff and 1:1.
●
Serve as a
department ambassador and positively promote the department at events and
activities.
Additional:
Position is Safety/Security Sensitive. The Campus
Recreation Services department requires fingerprinting and a background check.
Employment
Starting Pay Rate, Dates, and Times
$8.50 - $9.50/hour depending on
experience. Start date: Mid-April, 2018. Available to work over the
summer preferred. Work with Assistant
Director to adjust summer schedule.
Supervision
The Social Media and Digital Marketing
Specialist reports to the Assistant Director.
This position does not supervise any others. Policy and procedure training will be
provided. Social Media platforms and
technical skills training is not provided.
How to
Apply
Application Deadline: April 6th.
