Specialist,
Marketing – Outdoor
Company: IMPLUS FOOTCARE, LLC
Employment Status: Full Time
Department: Marketing – Accessories Division
Reports To: Director, Marketing
Regular Hours Worked: Minimum 40 - 45 hours per week
Job Description:
- Under the direction of the Marketing Director:
- ·
Strategically execute a global brand marketing
strategy utilizing both external and internal resources
- ·
Plan and manage all aspects of on-site
activation at tradeshow / sampling / direct consumer contact sales events,
including follow up
- ·
Assist the Manager & Director in the
overall marketing planning process, including future trends and areas for
improvement to maximize presence in existing, new and emerging markets /
networks
- ·
Develop and initialize in-store displays,
merchandising materials, and collateral / training materials, in concert with
brand / product sales teams
Essential Duties and Responsibilities (Other duties may be assigned.)
- Under the general direction and guidance of the
Director:
- ·
Assist in developing marketing strategies for
specified brands
- ·
Support brand relationships with 3rd
party agencies in PR, event activation, and social media
- ·
Build and engage brand community with
compelling original and sourced content
- ·
Engage and develop partnerships / sponsorships
- ·
Provide input to develop and execute creative
advertising plans to targeted publications
- Execute plans for brand presence on all digital
mediums, including e-commerce and social
- ·
Work with sales teams to develop sales
collateral and training materials
- ·
Assist in the development and coordination of
in-store collateral and POP displays
Accountability:
- ·
Point of contact for all brand related
marketing events / opportunities
- ·
Support multiple departments
- ·
Increase
industry and market product visibility resulting in increased sales market
share
Minimum Qualifications:
- ·
Bachelor’s degree from an accredited four year
university or college, preferably in marketing, communications, business
administration or related field
- ·
Minimum 2 years marketing/sales/coordination –
concentration on brand(s) strategy/planning/positioning/new product launch
- ·
Multi-media planning experience
(print/social/online)
- ·
Product show / event / sponsorship planning
& activation
- ·
Familiarity with MS Office suite, including MS
Word, Power Point, Excel, Outlook (office automation)
- ·
Demonstrated presentation skills
- ·
Ability to travel
Minimum Mental Abilities
- ·
Ability to interpret / analyze trends and
written reports
- ·
Ability to understand and execute written /
verbal instructions
- ·
Demonstrated ability to communicate effectively
with retailers, sales representatives and customers
- ·
High school level mathematical ability,
including percentage analysis and trends
- ·
Knowledge of public presentation preparation
Minimum Physical Abilities (with or w/o reasonable accommodation)
- ·
Predictable attendance at the Company HQ in
Durham, NC
- ·
Able to perform standard computer keyboard
functions
- ·
Ability to see / read standard 15” computer
screen
- ·
Ability to sit / stand for extended periods of
time
- ·
Lift / move objects weighing up to 50 lbs.
associated with standard office environment equipment and project/sales
demonstration displays
- ·
Ability to travel independently utilizing
public transportation
-
Job Environment/Working Conditions
- ·
Standard, executive office environment located
at the Implus LLC Corporate office location
- Potential travel of a minimum of 10%
Preferred Knowledge / Skills / Abilities
·
Previous experience in wholesale / distribution
If interested,
contact:
Greg Stryker
Director of
Marketing
Implus LLC
919-282-1001