Job: NAU Campus Recreation Social Media and Digital Marketing Specialist

Social Media and Digital Marketing Specialist

Job Description

Essential Duties

●      Manage and produce content for social media accounts:  Facebook, Twitter, Instagram, YouTube and the NAU Campus Recreation website. 

●      Collaborate with Campus Recreations programs:  Aquatics, Intramural Sports, Sport Clubs, Outdoor Adventures, Fitness & Wellness, Challenge Course, Climbing Wall, Informational Recreation and Member Services to develop and promote events, services and community.  

●      Utilize department marketing calendar to create a monthly social media plan that is organized in Hootsuite.  The social media plan includes balanced representation across Campus Recreation, increased engagement within online presence while producing original content following brand standards.

●      Work with Assistant Director to analyze key performance indicators such as:  audience growth, profile and engagement, content reach, etc.

●      Assist with marketing efforts and other duties as assigned.

●      Ensure that social media post and messaging use inclusive language and represent Campus Recreation and NAU respectfully and with integrity.

Experience and Knowledge Desired

●      Communications/Marketing or related degree is welcome but not required with relevant work experience.

●      Documented work experience in social media or marketing.

●      Effective writing skills and keywording toward perspective audience.

●      Displays in-depth knowledge and understanding of social media platforms. 

●      Experience with Photography, Videography, and Graphic Design.

●      Adobe Suite (Illustration, Premiere Pro, Photoshop, InDesign, etc.)

●      Working knowledge of print and digital formats (native files, JPEG, TIFF, EPS, PDF, MP4, MOV, AVI, etc.).

●      Knowledge of copyright and plagiarism laws/ethics.

Qualifications Desired

●      Social and digital media knowledge and technical skills. 

●      Excellent interpersonal skills. 

●      Creative.

●      Implement fresh and innovative ideas.

●      Sport and fitness background.

●      Strong communication skills across a variety of mediums.

●      Ability to prioritize workflow weekly, monthly and per semester.

Requirements

●      Enrolled as a full-time undergraduate student at NAU with a GPA of 2.5 or better.

●      Minimum one-year commitment.

●      Must be able to work 10+ hours per week, at varying hours, but not conflicting with classes.

●      Access to a DSLR camera/video and lenses and other related equipment (high quality iPhone).

●      Attend meetings: staff and 1:1.

●      Serve as a department ambassador and positively promote the department at events and activities.

Additional: Position is Safety/Security Sensitive. The Campus Recreation Services department requires fingerprinting and a background check.

Employment Starting Pay Rate, Dates, and Times

$8.50 - $9.50/hour depending on experience.  Start date:  Mid-April, 2018. Available to work over the summer preferred.  Work with Assistant Director to adjust summer schedule. 

Supervision 

The Social Media and Digital Marketing Specialist reports to the Assistant Director.  This position does not supervise any others.  Policy and procedure training will be provided.  Social Media platforms and technical skills training is not provided. 

How to Apply

Handshake

Application Deadline: April 6th. 

Internship: Social Media & Digital Communiations Internship - NAU - Flagstaff, AZ

NAU Social: See the world through Lumberjack eyes

NAU Social Media

The Lumberjack community is a large online community. Students, faculty, alumni, colleges and organizations are all voices for Northern Arizona University. Through the strategic use of social media, we can reinforce who we are and what we are all about.

The Social Media & Digital Communications Internship

NAU’s Office of Public Affairs is responsible for creating awareness and affinity on behalf of the university through the use of storytelling on the web and in social media. Our team of interns play an important role and bring an authentic voice and spirit to NAU’s social media.

Hours per week: The social media and digital communications intern will work 10 hours per week during the semester and receive three credit hours. The intern must work with their academic adviser to complete requirements of their major and course plan.  

  Roles and Responsibilities:

•             Support the NAU Social staff in accomplishing daily tasks and long-term goals

•             Develop a variety of content for NAU’s social media accounts (Content may include posts, pictures, video, graphics, animations, geofilters, gifs, videos, blogs, etc.)

•             Suggest social media postings from student events/experience

•             Pitch new and creative ideas

•             Contribute to day-to-day candid coverage of campus activities as well as special events, promotions and campaigns

•             Capture meaningful moments during events and activities for live social media coverage

•             Monitor trends in social media applications, tools and strategies

•             Take on additional platforms and projects based on your interests

•             Act as an ambassador for NAU Social

•             Help to organize and maintain a library of photos and video for social media use

•             Perform other duties, as assigned

Desired Skills: All applicants must be creative self-starters who are passionate about NAU. If you can write concise copy, handle several projects at once and know what gets shared, double-tapped and retweeted, apply to join our NAU Social team and share why Lumberjack life is the best life.

Qualifications: Applicants must be in good standing and have completed two semesters at NAU. Prior experience with social media engagement on behalf of an organization or brand is preferred. Photography, video and design skills are a plus. Open to all majors. Preferred areas of study: Communication, Digital Media, Marketing, Photography and Public Relations.

Contact:

Intern Supervisor: Maria DeCabooter

NAU Social Manager

(928) 202-1683

Maria.DeCabooter@nau.edu

Northern Arizona University NAU Social Application

Please submit: Completed application, resume and cover letter and a copy of your semester course schedule to social@nau.edu with the subject line: NAU Social Internship.

Full Name:                                                                              NAU ID:                                                    

Email                                                                                         Phone                                                  

Major/Minors:                                                                                                                                  

Clubs/Groups involved in:                                                                                                                 

Year in School:                                        Anticipated graduation date:                                               

Please indicate which of the positions you are seeking: Internship for course credit (up to 3)           

Volunteer position for experience/unpaid internship                                       

Please respond to the following questions on a separate page.

1.     What social media applications do you use regularly and how do you use them? Which one is your favorite and why? Please include links to your handles.

2.     If you had control over the NAU social accounts, how would you decide what types of content to share?

3.     Content creation

•             Please provide 5 examples of tweets for the @NAU Twitter account

•             An image and caption that you think would be great for Instagram and/or Facebook.

•             Submit a Facebook cover photo for the NAU account.

•             3 GIFs that show why you should be the next NAU social media intern (bonus points if you create those GIFs yourself). Supplement the GIFs with text, links or anything else you need to demonstrate your qualifications.